Running On Clouds: ON


If you were to ask my what are the most comfortable shoes I own, without question I would tell you my cloud monsters by On. Today I will be delving into the newly popularised running brand, where these high quality shoes came from and what makes them so popular.

The brand was created in 2010 in Switzerland by three men, including Olivier Bernhard who was a Swiss athlete with a passion for running. He wanted to create the perfect running shoe and went to Nike with this revolutionary idea (the brand he was sponsored by at the time) but was rejected. He then decided he could do it himself and recruited his two friends to help in in the process.


On debuted their organisation by launching the Cloudracer , infused with their new CloudTec cushioning and high quality fabrics. Since birth, this company has been a success, particularly in Switzerland but all across the globe today. An individual who helped this growth was 20 time grand slam winner Rodger Federer who took an interest in the company due to being a Swiss sportsman himself. He invested into the brand and encouraged them to expand into the tennis shoe market because of their success in the running shoe market. On then created their first tennis shoe ‘The Rodger’ which is (obviously) promoted by Rodger Federer which gains high attraction by tennis players and fans.

One factor that pushed the brand to global success was the covid-19 pandemic. With nothing else to do, many people took to exercise to pass their time, but would need to buy a pair of running shoes if they were to start exercising. That was then many people discovered On, once they tried them the high comfort levels had people hooked. They are now popularised by many employees who are on their feet all day in work, for example nurses, as there truly isn’t another shoe as comfortable.


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